How many creators today would love to have the modern equivalent of a court patron, a wealthy benefactor such as a king who supported their work as a musician, writer, or artist, while they continued to create?
It sounds like an ideal situation—the artist receives enough funding to work creatively, and the patron is rewarded with something they truly enjoy. Everyone wins.
This is where Patreon comes in. Based around this idea of patronage, Patreon is a crowdfunding platform that allows artists to collect monthly pledges from fans, in exchange for the creation of new content and other perks, such as early access to content, scheduled Google Hangouts with the artist, and so on.
How is Patreon different than Kickstarter?
I’m guessing by now, you are probably familiar with the premise of Kickstarter and various other crowdfunding sites. It’s a straightforward idea: present a potential project, set a funding goal, and if you meet that goal, you get to keep the money and create your project.
While Kickstarter is great for big, one time projects, plenty of artists and content creators are creating all the time, but often on a smaller scale. While it would be silly to set up a Kickstarter for a single YouTube video, for example, Patreon is tailored for continuous smaller content creation, and lets “patrons” support artists and creators whose work they enjoy.
Who is patreon for?
Patreon is for content creators, period. Do you draw web comics? You’d fit right in on Patreon. Maybe you create podcasts, or make music, or animated shorts—Patreon is a great avenue for any of this type of content.
What doesn’t Patreon work well for? Physical artistry or crafts, such as jewelry, sculpture, or similar. While some artists—such as photographers—will occasionally reward patrons who pledge a certain level with prints of their work, Patreon isn’t geared toward physical mediums. However, if you are a content creator who is able to share work via downloads, streaming, or similar, Patreon might be a great way to make money doing what you love.
My favorite Patreon profiles
These profiles represent the various ways Patreon can be used; music, short films, and even cake decorating all caught my eye. Not only that, each of these artists let their unique style and voice show through.
Their rewards for various pledge amounts were varied and fun, and well suited to the content itself. If you are interested in setting up a Patreon profile, give these some consideration. On Patreon, it’s important to stand out and grab the viewer’s attention, and these profiles did just that.
1. Nate Maingard
Traveling troubadour
“When I play for people who choose to really listen, magic happens.” – Nate Maingard
Self-described troubadourNate Maingardembodies the spirit of Patreon perfectly; by receiving funding from patrons, he is able to make his music, travel, and share his passion for music and community on his own terms. His EP In The Shadowswas created via crowdfunding, an impressive feat in itself.
Nate’s Patreon page is an excellent example of how to use Patreon toits full potential, both in the sense of creating a community of patrons, as well as getting the most out of it as an entrepreneur. Patrons who wish to donate a small amount each month have the option to pledge $1, $3, or $5. These pledges buy certain perks, such as access to recordings 24 hours before availability to the public.
The rewards get more creative as the amount increases; for $25 a month, patrons can book house concerts with Nate, and for $50 a month, patrons will receive a personal video message. The higher the amount that a patron pays each month, the more creative and unique the bonus—for $500 a month, Nate will fly anywhere in the world and play a personal concert for his patron!
Check out Nate Maingard on Patreon
2. Postmodern Jukebox
Old takes on new hits
“Imagine an alternate universe where the songs of today were actually written half a century ago, during the early years of the record industry.” –Scott Bradlee of Postmodern Jukebox
Postmodern Jukebox Videos is just fun, there’s no way around it; the catchy, good-hearted nature of the project makes it perfect for Patreon, and explains their high level of patron engagement.
The group, fronted by Scott Bradlee, reimagines popular hit songs from today as hits of the past, such as their version of Taylor Swift’s “Shake It Off” as a Motown hit.
$1 a month gives you download access to their recordings, and $5 a month is even better—you’ll get the instrumental version, soyou can “sing along at home, or wow your friends at the karaoke bar.” Higher pledge amounts include perks like requesting songs, access to Google Hangout chats, and one-on-one sessions during which patrons can get career and music advice, chat with band members, or have a music lesson.
Check out Postmodern Jukebox Videos on Patreon
3. CGP Grey’s “Complex Things Explained”
Informative, interesting videos
“The aim of this project is to help bring my interests as a video maker more in line with what you, the viewer, actually want.” – C.G.P. Grey
One of the things I love most about the internet is that it gives users the opportunity to learn about pretty much any topic under the sun, with relative ease and convenience.
Complex Things Explained is a great example of this information exchange; covering a range of topics, from The Lord of the Rings mythology to the European Union, creator CGP Grey creates short, informative videos that are fun, engaging, and that will actually help you learn.
Pledge tier rewards vary from $1 “adblock absolution,” which absolves viewers’ guilt over potential revenue lost by ensuring that Complex Things Explained remains ad-free, to an onscreen credit, for $100 a month.
Check out Complex Things Explained on Patreon
4. Smarter Every Day
Science videos to expand your mind
“In a world of talkers I try to be a thinker and a doer.” -Destin, Smarter Every Day
In the same vein as Complex Things Explained, Smarter Every Day aims to educate viewers on a variety of scientific topics, from the physics of skating on ice to slow motion cat flipping, which gives an in-depth look at how cats always land on their feet. The videos are both informative and fun to watch, and patron funding helps creator Destin continue to make them.
Smarter Every Day offers several funding tiers, but my personal favorite? The $100 monthly pledge, which allows patrons to actively collaborate with creator Destin on new projects. Not only does the funding help further the creation of videos, but Smarter Every Day is using Patreon in a unique, collaborative way, that gives patronsaccess to the creative process.
Check out Smarter Every Day on Patreon
Bottom line
Patreon can be a great way for artists and content creators to fund their projects on a continuous basis, and allows patrons to support the creators whose work they enjoy.
However, it should be approached with the same grain of salt as any crowdfunding campaign, which is to say that success is not guaranteed by any means.
Interested in trying out Patreon? Treat it as an experiment at first, without placing your hopes too much on such a fragile golden goose—not only is this a more realistic view, it will make the experience more enjoyable.
Ultimately, who knows? Your content might reach enough patrons to sustain not only its continued creation, but you as an artist. What I enjoy most about Patreon is the good-hearted nature of the platform—pay people to continually produce content you love.
